The Limitless CMO
The assessment
Where does your function stand?
Every marketing function sits on one of five stages, from Trapped in the Paradox to Limitless Scale. This assessment places yours, using the self-assessment from Chapter 23 of The Limitless CMO.
How it works
- Work up the stages.Each stage lists what must be true before you leave it. Answer yes or not yet to each statement. The first stage with a “not yet” is your stage.
- Answer four quick cross-checks.A new-market test, your budget, how your team adds capability, and how fast you can launch. They check your answers; they never raise your stage.
- Get your result.Your stage, the program that moves you to the next one, what is still in the way, and the chapters to read first.
Before you start: have a rough idea of how much of your marketing budget is locked in people and technology. Answer for what is true today, not what is planned. The book warns that “most CMOs overestimate their maturity by one to two stages” (p. 459).
5 to 10 minutes · no email required · answers are not stored
Your result
Stage 1
Stage 2
Stage 3
Stage 4
Stage 5
The question you’re asking
The core problem
Your next program
Cross-checks
| Diagnostic | Your answer points to | Fit |
|---|
Read first
Keep your result
Your result stays on this screen. If you want a copy, enter your email and we will send it.
Get the book
The operating model in full. Paperback and hardcover from BookBaby. Ebook and audiobook available here. Also on Amazon for Prime and discovery.